RedHub Weekly: Change What You Sell, Change Every Copy
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RedHub Weekly: Change What You Sell, Change Every Copy
TL;DR
- The lesson (Gotcha 258): when you change what a product contains, the product page is only one of the places that describe it.
- What it did to us: we fixed four kits' pages, FAQs and posts, and their 12 store tiles still said "One .xlsx" when we came back for the next eight.
- The test for yours: take one thing you changed this year and search every place your business describes it, including your chatbot.
- What to do: if you bought a role kit or workbook on or before November 5, re-download from your RedRig page.
Why does a product change leave old descriptions behind?
Because a product is described in more places than its page: store listings, FAQs, proposals, emails, blog posts and chatbot answers. Fixing the page fixes one of them. On November 5, 2026, RedHub added a lessons brief to four role kits and corrected their pages, FAQs and posts, but their 12 store tiles still described a single spreadsheet. The fix is to search by the product's name and the old phrase, not by page.
RedHub Weekly is one lesson a week, taken from our own mistakes, with a test you can run on your own business. This week's entry in our gotcha log is number 258.
Gotcha 258: the page is one of five copies
What happened to us
Our role kits (AI for the Bookkeeper, the Teacher, the Recruiter and 13 more) sell for $39. Each page described five lessons, each with a 3-question check. The zip held a scoring workbook, a welcome PDF and a license, and no lessons. All 16 kits were the same.
We built a lessons brief for the first four and corrected their pages, their FAQs and the blog posts about them. When we moved on to the next eight, we found the first four kits' store tiles still ended "One .xlsx." Each kit's tile appears in three places on the store, so four kits meant 12 stale tiles. The same pass found 26 sentences in our blog posts that credited kits with sections they never had, like a "prompt library" and a section on rates.
The rule we wrote down
When what you deliver changes, search for the product's name and the old description everywhere, not just the page you meant to change. For us that is five kinds of place: the page, the FAQ, the store tiles, the catalog that feeds AI search, and the blog.
Where this lives in your business
- Your proposal template still lists the deliverable you dropped from the package in spring.
- Your Google Business Profile still names a service you stopped offering.
- Your website chatbot answers from a knowledge base written before the price change.
- Your onboarding email promises a kickoff call your team no longer runs.
The buyer reads whichever copy they find first, and to them it is the promise.
The 10-minute test
Pick one change you made to an offer this year. Write down the old phrase exactly as it used to read, then search for it in each place: your website's search, your email templates, your proposal folder, your listings, and your chatbot (ask it the question a buyer would). List every hit. Each hit is a promise you are no longer keeping.
Make the test fail first
A search that finds nothing can mean the search cannot see the place. Before you trust a clean result, search each place for a phrase you know is there, like your business name. If that search comes back empty too, the zero meant nothing. We learned this one the hard way on November 3, when one of our own checks turned out to have been passing because it matched nothing at all.
What it cost us
Twelve of the 16 kits now ship a brief with five lessons, 15 questions and an answer key. Fixing what describes them took 100 replacements across eight product pages, all of those kits' store tiles, and 26 blog sentences. The other four kits (real estate, recruiting, HR and financial advising) teach in regulated fields, so their briefs wait for legal review. Their pages say so, and every buyer will be sent the brief free when it ships.
What shipped, what broke
- Broke: in 11 products, a pasted #N/A or #VALUE! error could move a verdict to a clean-looking one (one went from FIX to READY). We pasted errors into every filled cell of every unguarded table, 13,974 pastes in all, to find them. Fixed: those cells now show CHECK INPUT.
- Shipped: Listing Delivery Verification Gate ($49), Agent Purchase Relay ($79) and Visiting Agent Rulebook ($79), plus 61 blog posts.
Open list
| Known problem | Found | Status |
|---|---|---|
| Four role kits (real estate, recruiter, HR, financial advisor) ship the workbook only. Their pages say so. | Nov 5 | HELD for legal review |
| The Teacher and Nonprofit Coordinator pages said one module counts more than the others. In the workbook all five count the same. | Nov 5 | FIXED Nov 6: page, FAQ, demo and catalog now say all five count the same. |
| The Office Manager page gave an example score one learner cannot reach (90 with one zero; the most is 80). | Nov 5 | FIXED Nov 6 |
| Four role kit pages (bookkeeper, sales rep, marketer, founder's inbox) described a team view their workbooks do not have. | Nov 5 | FIXED Nov 6: the pages say each person takes their own copy. |
| The workbook's Start Here tab does not mention the new brief, in all 12 kits that ship one. The welcome PDF does. | Nov 5 | OPEN |
What we can't tell you
We can't tell you how many buyers opened a role kit, found no lessons, and gave up on it. Your files run on your machine, and your results never reach us. Each download on your RedRig page signs a fresh link to the current version.
Decision Guide
- You bought a role kit on or before November 5, 2026: re-download it. The new zip includes the brief, unless your kit is one of the four held for legal review.
- You bought the real estate, recruiter, HR or financial advisor kit: you do not need to do anything. The brief will be sent to you free when it is ready.
- You bought any other workbook on or before November 4, 2026: re-download it. The file you have may score a pasted error.
FAQ
What is RedHub Weekly?
A weekly note built around one lesson from RedHub's own mistakes, with a test readers can run on their own business, followed by what shipped, what broke, and a list of known open problems.
Where should I look after changing what a product or service includes?
Everywhere it is described, not just its page: listings, FAQs, proposal and email templates, blog posts, and the knowledge base behind any chatbot. Search for the product's name and the old wording, and check that the search can find a phrase you know is there.
What was missing from the RedHub role kits?
The lessons. Each zip held the scoring workbook, a welcome PDF and a license, while the page described five lessons with a 3-question check each. Twelve kits now ship a brief with the lessons, questions and answer key.
How do I get the updated files?
Go to your RedRig page at redhub.ai/rig. Each download link is signed fresh when you click it, so it always points at the current version.
The gate this post refers to, drawn from the tool’s own logic. See the tool.