Get Found by AI
Getting found by AI means being the source an assistant cites when someone asks a question in your market. A different job from ranking tenth on a results page. These posts cover generative engine optimization: how citations get earned, how to measure whether you're being quoted, and what to do when your brand is missing from the answer entirely.
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Marketing Measurement: How to Know What's Actually Working
Marketing measurement has three layers — vanity, engagement, and revenue — and most teams over-report the first while under-building the third.
Sep 23, 2026 · 4 min read
Vanity Metrics vs Real Metrics: What to Stop Reporting
Vanity metrics — impressions, followers, opens — describe exposure, not outcomes; replace them with numbers that trace back to pipeline and revenue.
Sep 23, 2026 · 3 min read
Marketing Attribution Explained (and Why the Numbers Never Add Up)
Marketing attribution assigns credit for a sale across touchpoints — no model is the truth, so pick one, apply it consistently, and read it directionally.
Sep 23, 2026 · 4 min read
How to Measure Marketing ROI Without a Data Team
Measure marketing ROI as attributable revenue minus spend, divided by spend — the formula is simple, and the discipline is defining revenue honestly.
Sep 23, 2026 · 3 min read
The Marketing Metrics That Actually Predict Revenue
Marketing metrics that predict revenue sit closest to a closed deal — qualified leads, cost per qualified lead, close rate by source, and payback period.
Sep 23, 2026 · 4 min read
Content Refresh: How to Update Old Blog Posts (and Which Ones to Skip)
A content refresh updates old posts to win back lost rankings — but refreshing everything is a trap. Score your library and fix the high-value decayers first.
Sep 20, 2026 · 5 min read
Content Decay: Why Your Best Posts Slowly Lose Traffic
Content decay is the slow loss of traffic on posts that used to perform — facts age, competitors catch up, intent shifts. How to spot it and what to save.
Sep 20, 2026 · 5 min read
How to Update Old Blog Posts Without Breaking Your SEO
Update old blog posts in place — the biggest SEO risk in a refresh is a needless URL change. Keep ranking sections and links, and QA before publishing.
Sep 20, 2026 · 5 min read
How to Run a Content Audit (and Decide What to Refresh, Rewrite, or Retire)
A content audit scores every page on traffic, position, staleness, value, and accuracy, then assigns an action — turning a vague worry into a ranked list.
Sep 20, 2026 · 4 min read
Refresh, Rewrite, or Retire: When to Republish Old Content (and When Not To)
Refresh, rewrite, or retire: keep what's sound, rebuild what's broken but valuable, drop the rest. A fresh date doesn't fix bad content.
Sep 20, 2026 · 5 min read
Google Business Profile Suspension: Why It Happens
A Google Business Profile suspension follows a documented set of Google rules, not random enforcement. Here's why it happens and how to check your risk first.
Sep 8, 2026 · 8 min read
Google Business Profile Suspended: The Reasons
The most common Google Business Profile suspended reasons, explained in plain English — and which ones you can fix before Google notices.
Sep 8, 2026 · 6 min read
How to Reinstate Your Google Business Profile
Want to reinstate your Google Business Profile after a suspension? Fix the violation first, gather proof, then file the appeal. Here's the full process.
Sep 8, 2026 · 6 min read
Google Business Profile Guidelines, in Plain English
The Google Business Profile guidelines that matter most — name, address, category, hours, and reviews — explained in plain English.
Sep 8, 2026 · 5 min read
How to Avoid Google Business Profile Suspension
Want to avoid Google Business Profile suspension? Audit before you edit, change one thing at a time, and keep your NAP consistent. Here's the routine.
Sep 8, 2026 · 5 min read
AI Overviews Traffic Loss: How To Measure It
AI overviews traffic loss shows up as impressions holding while clicks fall. Learn to spot the pattern in your own Google Search Console data and fix it.
Aug 21, 2026 · 7 min read
The Great Decoupling: Impressions Up, Clicks Down
The Great Decoupling is when Search Console impressions hold or rise while clicks fall. Here's why AI Overviews cause it and how to spot it fast.
Aug 21, 2026 · 6 min read
Zero-Click Search: Which Pages Are Safe?
Zero-click search means Google answers before anyone clicks. See which of your pages are exposed to AI Overviews and which queries still convert.
Aug 21, 2026 · 5 min read
How to Recover Traffic From AI Overviews
Recover traffic from AI Overviews with a page-by-page playbook: defend the click, repurpose the value, or retire the page. Here's how to choose.
Aug 21, 2026 · 6 min read
AI Overviews SEO: What Changes When Google Answers
AI overviews SEO means optimizing for the click that survives an AI answer, not just the ranking. Here's what actually changes and what doesn't.
Aug 21, 2026 · 5 min read
AI Agent Readiness: What We Learned Scoring Our Own Site
We built an AI agent readiness scorecard, ran it on our own site, and went from 61 to 94. What we fixed, what we refused to fix, and what the tool got wrong.
Aug 20, 2026 · 11 min read
AEO Audit: Is AI Citing Your Business? How to Check
An AEO audit checks whether AI answer engines cite your business and scores how citable your pages are. Here's how to run one — and fix what it finds.
Aug 18, 2026 · 7 min read
AI Citation Audit Checklist: Test 4 AI Engines
An AI citation audit checklist for testing whether ChatGPT, Claude, Perplexity, and Gemini name your business. Build the query set, run it, score it.
Aug 18, 2026 · 6 min read
AI Citation Score: Rate Your Brand on 5 Axes
An AI citation score turns "is AI recommending us?" into a number — five axes, 20 points each. Here's how to score your brand and read the result.
Aug 18, 2026 · 5 min read