Latest posts
Every post, newest first — 368 in total.
AEO Audit: Is AI Citing Your Business? How to Check
An AEO audit checks whether AI answer engines cite your business and scores how citable your pages are. Here's how to run one — and fix what it finds.
Aug 18, 2026 · 7 min read
AI Citation Audit Checklist: Test 4 AI Engines
An AI citation audit checklist for testing whether ChatGPT, Claude, Perplexity, and Gemini name your business. Build the query set, run it, score it.
Aug 18, 2026 · 6 min read
AI Citation Score: Rate Your Brand on 5 Axes
An AI citation score turns "is AI recommending us?" into a number — five axes, 20 points each. Here's how to score your brand and read the result.
Aug 18, 2026 · 5 min read
Schema Markup for AI Search: The Audit-First Fix
Schema markup for AI search tells answer engines what your business is. Audit your entity signals first, then fix them with JSON-LD in this order.
Aug 18, 2026 · 6 min read
What Stripe's OpenRouter Acquisition Means for AI Costs
The Stripe OpenRouter acquisition puts model routing and AI billing under one roof. What it changes about your AI costs, and what it does not.
Aug 18, 2026 · 7 min read
30-Day AEO Plan: From Audit to Re-Audit
A 30-day AEO plan in three phases — Foundation, Content, Amplification — one 30–60 minute task a day, ending in a re-audit that measures the lift.
Aug 18, 2026 · 5 min read
Cash Flow Forecasting for Small Business, Without a CFO
Cash flow forecasting for small business owners: compute real burn, runway, and trajectory — and catch a cash crunch months before it hits. No CFO needed.
Aug 17, 2026 · 8 min read
How to Avoid Running Out of Cash: 5 Founder Rules
How to avoid running out of cash: watch runway not the balance, treat accelerating burn as an emergency, and know your levers before you need them.
Aug 17, 2026 · 6 min read
Cash Runway Early Warning: Catch Burn Before the Crunch
A cash runway early warning system watches trajectory, not the balance. The four signals that catch a cash crunch months early — plus a live checker.
Aug 17, 2026 · 6 min read
How to Calculate Burn Rate and Runway (Calculator)
How to calculate burn rate: net burn = expenses minus revenue; runway = cash divided by burn. The formulas, a worked example, and a live calculator.
Aug 17, 2026 · 5 min read
Cash Flow Management for Founders: A Monthly System
Cash flow management for founders in one monthly system: one read, one verdict, one fix — plus the money-defense stack that repairs what the read finds.
Aug 17, 2026 · 6 min read
AI Generated Resumes: Verify Claims, Don't Play Detector
AI generated resumes aren't the problem — unverified claims are. Why AI detectors misfire in hiring and what to check instead.
Aug 4, 2026 · 6 min read
How to Verify References — and the Claims Behind Them
How to verify references: confirm the reference is real first, then use the call to check the resume's material claims — the same way for every finalist.
Aug 4, 2026 · 6 min read
How to Verify Education Credentials on a Resume
Verify education credentials before you rely on them: registrar checks, accreditation lookups, and what to do when a degree can't be confirmed.
Aug 4, 2026 · 6 min read
Resume Red Flags: Verify Them, Don't Reject Them
Resume red flags changed when AI made every application look clean. The flags that still matter — and why each one is a verification step, not a reject.
Aug 4, 2026 · 7 min read
How to Verify Resume Claims Before You Hire
How to verify resume claims: triage the whole application first, then confirm each material claim against a reachable source — and keep people deciding.
Aug 4, 2026 · 10 min read
AI Devils Advocate: Make AI Argue Against You
An AI devils advocate only works with structure. Why "argue with me" prompts drift back to agreeable — and the five-lens setup that holds the line.
Aug 2, 2026 · 7 min read
Confirmation Bias in Decision Making: The Founder Trap
Confirmation bias in decision making makes founders rubber-stamp their own plans. Here are the structural fixes that work when willpower doesn't.
Aug 2, 2026 · 6 min read
How to Red Team Your Decision Before You Commit
Red team your decision before you commit: five skeptical lenses, the strongest case against, and a veto for fatal objections. A founder's guide.
Aug 2, 2026 · 6 min read
Pre-Mortem Analysis: Kill the Plan Before It Kills You
Pre-mortem analysis imagines your plan has already failed, then asks why. How founders run one solo — and turn the answers into an honest verdict.
Aug 2, 2026 · 6 min read
How to Make a Hard Decision Without a Board
How to make a hard decision when you have no board: frame it sharply, build the case against it, score it with a veto, and get an honest verdict first.
Aug 2, 2026 · 9 min read
Traction Alternative: When the Book Isn't Enough
Looking for a Traction alternative? The book gives you tools; it can't run them. Here's what to use when the binder ends up on the shelf.
Aug 1, 2026 · 6 min read
Self Implementing EOS: Can You Run It Without a Coach?
Self implementing EOS is possible — most attempts die of drift, not difficulty. Why cadences decay without a coach, and how to instrument yours.
Aug 1, 2026 · 6 min read
EOS vs Vistage: Which Buys You Operating Discipline?
EOS vs Vistage: implementer-led operating system or CEO peer group? What each costs, what each forces — and the self-serve third path.
Aug 1, 2026 · 6 min read